The Search Consultant

The importance of monitoring call activity in the PPC world has for ages been understood. Yet, together with the number of alternatives available today, realizing the difference between them can all be confounding.

At the most basic level, call extensions could be enabled to have your phone number display alongside advertising. The next alternative, "Website Call Conversions", needs additional work of putting code snippets in your company's site.

Call Extensions

"My Own Phone Number" will employ your company phone number alongside advertising. You might consider this alternative for those who have branded your contact number as well as desire to preserve it included in your AdWords campaign.

Enabling "Google Forwarding Phone Number" will add an original telephone number alongside your advertising to allow for fundamental tracking and analytics. Even though the number is forwarded, the originating telephone number is still appeared as by the number on caller ID.

The Search Consultant

Adding phone numbers needs to be empowered in many campaigns and is simple. Both attributes might be enabled through the AdWords interface.

Website Call Conversions

"Website Call Conversions" is a feature that leverages the benefits of "Google Forwarding Phone Number" but takes the number to the website. A snippet of code is placed on your website which allows an original Google Forwarding number to display in your site.

This will be monitored the same as Google Forwarding number with all the same analytics accessible, in case the number is called in the website. The good thing about having Website Call Conversions is the fact that it allows for calls made out of your website phone number to be monitored also.

Google supplies some good choices for tracking and including calls. The constraint is the fact that tracking is exclusive to Google advertising and does not give a means for tracking phone calls that fall outside of this marketing medium. To truly have a complete phone tracking option you should consider a third party solution such as JumpFly Call Tracking.

JumpFly Call Tracking and other third-party services offer more complete solutions that allow for telephone tracking irrespective of advertising platform.

Independently adding website call tracking to your own online advertising strategy will ultimately result in a dynamic effort. As with any solution, understanding the pros and cons of each as they relate to your own business goals is ultimately likely to order which option you decide on.

If you would like to discuss any of these choices please call the team at JumpFly.